NIDO
BRAND IDENTITY
PACKAGING DESIGN
MERCHANDISE
(self directed)
NIDO [Spanish—NEST ] is an organic period care brand built on the idea of rest and comfort. The brief was simple: create a brand that feels holistic in every sense of the word. An entire ecosystem that communicates comfort for the physical, mental, and emotional challenges of a woman’s period each month.
PACKAGING
Period care has been packaged in a standard cardboard box since the beginning of time. NIDO takes the traditional and adds a functional & playful twist — a perforated pull tab. This simple addition gives the box further functionality as a dispensing tool with quick and easy access to the organic period care women seek.
